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Development of the website of a medical organization

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Development of the website of a medical organization

Date of publication: 05.07.2022

Purpose of creating a website of a healthcare organization

We formulated all the client’s wishes in the form of goals. The main ones were:

large-scale informing clients about the services and benefits of the organization;
adding to the reviews section;
forming an extensive client base;
increasing profits through new customers from the Internet

Reason for going online: Modern business requires promotion, both locally and on the Internet. This is necessary in order to attract the maximum number of users. The site is not only a good advertising and information platform, but also an additional resource for receiving applications and providing advice.

Results achieved

+560

unique visits from search results in the first month of the site

+167

feedback requests within the first 30 days

+23%

new customers from the Internet in the first month

+19%

increase in profit in the first month after the launch of the site

Structure of the healthcare organization’s website

Creating a website for a healthcare organization begins with the preparation of the structure. We decided to make the main blocks as follows:

about us;
services;
photos of doctors;
portfolio;
diplomas;
contacts.

The home page has two articles highlighting the main areas of the organization’s work. We also put the site navigation and contact information on the home page.

Must-have functions

Organization’s achievements.

On the main page we displayed a block, which indicated the main results of the organization in numbers.

Detailed description of the organization and services.

In such an important area, information does not tolerate approximation and superficiality. Professional copywriters were engaged to work on the content of this block.

Photos of the specialists.

When it comes to health, users are more likely to trust an organization that proudly displays its specialists. That is, it has a real face.

Doctors’ diplomas.

Documents confirming the competence of the organization’s staff increase the trust and loyalty of potential customers.

Photos of the processes.

It was decided to add photos of the surgical process to the website. These are not staged photos, but material showing the specialists in action.

Convenient feedback form.

To contact a representative of the company you need to fill out a form consisting of only 5 fields. We’ve also placed the organization’s phone numbers directly above so they can be called quickly.

Stages of healthcare organization’s website development

Discussing the concept of the site, drawing the design.

Having decided on the concept, we pass the task on to the designers to create a unique image of the site. We pay a lot of attention to all elements, including the smallest buttons.

Approval of the design, layout of the site.

When the site design is approved, you can pass the work to the coders and programmers, who will make pictures of the admin panel and the site itself.

Filling the site with content.

The finished site is filled with unique content created according to all the requirements of SEO-optimization.

Testing the site, identifying errors.

The site should be carefully tested to identify errors in the work. Observations are transferred to the appropriate specialists.

Bug fixing, testing.

After adjusting we check the site once again and we can consider the work completed.

Advantages of developing a website on our CMS

We are proud of our CMS because it has a number of advantages that you won’t find anywhere else:

Maximum comprehensible content editor.
Ability to add and edit pages without programming skills.
Ability to integrate video from any hostings and add different multimedia.
The ability to independently perform basic optimization, and trust us with professional SEO promotion!

While you think, your competitors are already making a profit!