One of the main motives is to generate income. In order to be able to get what you want, you need to bring the application to the first positions of the searching results, and best of all, to the very first. This is due to the fact that 95% of users do not view applications beyond the first few, at least during the first search. This applies to both paid and free applications.
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In the case of promotion on Google Play, the principle of work is similar to SEO promotion, where one of the main emphasis is on internal optimization, at the other hand, in the case of the App Store, slightly different methods apply. This does not mean that a poorly designed and useless application can be promoted to the TOP. It's just that ASO (the same SEO, but for apps) for iOS apps is slightly different from ASO for Android apps.
Optimization for both types of applications includes working on keywords, meta tags and visual elements (icon, screenshots and video). However, while Google Play especially takes into account keywords in the description, then the App Store gives preference to keywords in the field intended for them, as well as in the title. And the description itself should be attractive, meaningful and should reflect the main advantages of your application.
The quality and value of what your app has to offer comes first. It is important not only for the user to download the application, but also continue to use it, leaving good reviews as proof. The question may arise why we mentioned reviews? Because they are very important, since there is a special ranking algorithm from the App Store, which is based on ratings and user reviews. Apple is continually improving its algorithms to accurately show results as requested by users. It is natural to conclude that user opinion plays a key role.
You will learn more about other ranking factors a little below, and then, let's look at the main ways of applications promotion in the App Store:
One of the most effective methods of promoting an application in the App Store, it is quite effective and fast. It works as follows: for the fact that the user downloads and uses your applications for some time, he receives various bonuses, in the form of real or virtual monetary rewards (currency within the game) and so on. Thus, traffic grows, and your application is promoted to the TOP category. Even though it is difficult to get into the App Store, it is quite possible to advance, as the store provides opportunities for new applications. In the context of this method of promotion, the App Store can push your application to the first lines in such headings as "TOP new applications" and others.
This method can be called an advertising campaign. It consists in posting information about the application on social networks, blogs and other websites. Information can be presented not only in text form, but also in the form of a promotional video. You will definitely receive organic traffic, but this does not guarantee the transformation of users into customers. This method is good in conjunction with others, but not alone.
Naturally, this method is effective, but also with the wrong strategy, costly. As a result, your application will "take off" in a very short time, therefore, the number of downloads will be large.
This method consists of sending push notifications to the target audience. This method is suitable if your application covers a wide target audience, otherwise you should choose another method.
To promote applications in the App Store as efficiently and accurately as possible, you need to know the factors that affect the display of an application in the list of results. Thus, you will be able to redirect forces in time, change your strategy and predict the result.
So, the main indicators that you need to pay attention to are:
Our team will not only determine the best strategy for promoting your application, but also set up the necessary metrics for you, with which you can track the activity of your application.
The main advantage that a professional IT studio can offer you, is an integrated approach to work. The experience and professionalism of our team allows us to correctly select and combine various promotion methods. To achieve certain results, it is important to take into account many factors, and this requires a whole team of specialists of various orientations.
It is extremely rare that an application can get into the TOP on its own. Of course this is possible, but it will not happen soon and just in case that you are the owner of fortune. In other cases, it is necessary to carry out competent optimization, work out a marketing strategy, attract high-quality traffic, and so on. It is important to ensure the application is of both good quality and effective promotion. One is impossible without the other if you expect good results.
Attention! If you are not completely sure about your application, our IT studio is engaged not only in the promotion of applications, but also in their development.
Contact Studio Webmaster, and we will ensure your application a place in the first positions of the App Store, and you - good income!
