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Online store creation for Caviar House

Caviar House

Project goal

Build a sales-focused online store for Caviar.md in Chișinău that solves the most common eCommerce pains: orders getting lost in calls/chats, hard-to-maintain product/pricing updates, and customers bouncing because they can’t find what they need fast. The key focus is organic traffic and social visits—clear merchandising, trust signals, and a frictionless path to checkout.

Tasks

  1. Product catalog & product pages. Structure the assortment by categories (caviar, salted/frozen fish, shrimp, crab, canned products, etc.) and create “no-questions” product pages: weight/packaging, price, options, clear descriptions, and a strong “Add to cart” CTA.

  2. Search, filtering and sorting. Implement fast search and sorting (e.g., by price) so shoppers can find the right item within seconds—reducing drop-offs.

  3. Trust & local credibility. Make first-time purchases easier by adding clear contact details, multiple locations/addresses and opening hours, plus company/legal info—visible from any page.

  4. Low-friction checkout. Keep cart and checkout short and clear: minimal fields, logical steps, and perfect mobile behavior to prevent last-step abandonment.

  5. Mobile-first, speed and SEO foundation. Optimize load time and page structure for smartphones, and prepare SEO basics (clean URLs, metadata, category logic) to support steady search growth.

Result

— Clear storefront with “Top”, “New” and “Discounts” sections to push best-sellers and stimulate repeat purchases
— Category-based catalog with convenient navigation so shoppers reach the right product fast
— Conversion-ready product pages: price and key details upfront, strong CTA, and a straightforward route to checkout
— Stronger trust through transparent contacts, addresses and opening hours—critical for local eCommerce
— Mobile-first experience with clean visual hierarchy for quick ordering on the go
— Built to scale: a platform ready for growth and catalog expansion without operational chaos.

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