MSI carrier is a shipping company. MSI stands for "Mobius Strip Inc". The "Mobius strip" was taken as a basis - it is a geometric three-dimensional figure with one boundary and one side that expresses continuity. This strip is unique - it expresses the interdependence, infinity and cyclicality of all life elements. Since this concept is present in the very name of the company, and also expresses the meaning of the services it provides, we decided to use it in our design. The large, clear font instills confidence that during the transportation by this company, nothing will be lost, and the bright lemon color is easy to remember.