Elitritual is an online store of funeral goods and services. The store offers all kinds of related products: fences, tables and chairs, crosses, wreaths, coffins and accompanying accessories. In addition, the company is engaged in the manufacture and installation of monuments. For this client, we have developed a logo that is consonant with the store's mission. We tried to create a design that would embody laconicism, but at the same time grace. The name of the store itself suggests that leaving this world must also be beautiful. A distinctive feature of this design is the illustration of a black wing, which can be considered one of the symbols of this context.