The Moldova Red Cross assists vulnerable people in disaster and crisis situations. Through its programmes and activities for the benefit of society, it contributes to the prevention and alleviation of suffering in all its forms, protects health and life, promotes respect for human dignity, without any discrimination based on nationality, race, sex, religion, age, social or political appearance.
On the basis of the existing logo of the organization, we developed a brandbook, which included the following elements of corporate identity: graphic elements of the brand (iconography, infographics for statistics, graphic elements for videos, map of branches), corporate documentation (business card, corporate badge, corporate letterhead), promotional materials (folder, pens, bracelet, paper bags and fabric bags, USB flash drives, desk calendars, badges, branded clothing), marketing and promotional materials (roll-ups, brochures, flyers) as well as organizational communication materials (annual reports, PowerPoint presentation).
