Appeal to the freelancer allows reducing costs. In this case, the customer can easily contact the freelancer if he wants to know how is it going his work. It makes sense to find a skilled contextual analyst on freelance platforms, where the customer can get acquainted with projects and feedback on the activities of a freelancer. Also, specialists are required to be holders of certificates about passed certification on Yandex.Direct and Google Ads.
However, finding the right specialist is not so easy. Often, applications for new projects leave newcomers who plan to consolidate theoretical knowledge and practical skills. But qualified contextualists have extremely tight work schedules. Many of them reach the optimal level of erudition and transition to work in the staff of the specialized firm.
If a free worker chooses to work directly, he runs the risk of facing a dishonest perpetrator and losing money. At present, however, many freelancers prefer registration as self-employed or sole proprietors. Although some do not want to design and work with customers by agreement, which leads to increased risks.