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5 min. Contextual advertising allows you to show information about products and services, which corresponds to the content of the pages of the site. Advertisements are mapped to pages using themes, keywords or individual locations (these include websites, mobile applications, YouTube channels).
Correctly configured advertising relates well with the content of the page. There is the effect of unobtrusiveness because the goods or services present unoriginally. And the user receives through advertising messages what he sees on the Internet resource.
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Appeal to the freelancer allows reducing costs. In this case, the customer can easily contact the freelancer if he wants to know how is it going his work. It makes sense to find a skilled contextual analyst on freelance platforms, where the customer can get acquainted with projects and feedback on the activities of a freelancer. Also, specialists are required to be holders of certificates about passed certification on Yandex.Direct and Google Ads.
However, finding the right specialist is not so easy. Often, applications for new projects leave newcomers who plan to consolidate theoretical knowledge and practical skills. But qualified contextualists have extremely tight work schedules. Many of them reach the optimal level of erudition and transition to work in the staff of the specialized firm.
If a free worker chooses to work directly, he runs the risk of facing a dishonest perpetrator and losing money. At present, however, many freelancers prefer registration as self-employed or sole proprietors. Although some do not want to design and work with customers by agreement, which leads to increased risks.
Set up contextual advertising Google with a calculated budget - it is a good option to promote your goods and products in Google search.
Precision
Good customized context advertising on the Internet cost will be displayed if a keyword is found on this page. You can still select specific pages on online resources or start broadcasting advertising throughout the website in the internet domain. If you do not have time to search among dozens of pages the necessary, you can also pick up the themes of the pages. A smart system will select pages that relate to the topic you are interested in.
Flexibility
It is up to you to decide what aspect of advertising will be shown in the context campaign, taking into account the budget. Certain forms of targeting can be included or excluded. During the promotional campaign, you are free to change settings based on the results achieved. Flexibility in the choice of age, gender, interests, devices and location means that not every user has to see the appropriate advertisement.
Cost-saving
The proper setting and mindful optimization of campaign settings at a good price allow you the best results.
Want to know how much it costs to set up contextual advertising in the agency? Just contact the manager of Studio Webmaster. We make your ads to be displayed anywhere you want. In addition, we are also creating an advertising campaign in Yandex Direct. We use tools that constantly support the high position of promoted products at the lowest cost.
