Each of us knows what a website is. Creating websites would be easy and simple, if not for the technical side of the issue. Target audience analysis, development of a design concept, programming, testing, customization - these are just the main stages of creating a portal. But you still need to write unique and search engine-optimized texts, activate promotion channels (SEO, SMM, contextual advertising, etc.) and systematically update the information provided.
Therefore, everyone who wants to can not develop Internet portals, there are certain technical conventions, which cannot be not followed. But you, as the initiator of the site creation, do your bit and lead the whole process, expressing your opinion and preferences. And first you need to decide on the goal.
When developing a resource, the contractor company starts from the tasks that it must perform:
providing information about the company;
informing about promotions, discounts, news;
increasing loyalty and brand awareness;
formation of a positive image and strengthening of reputation;
sale of goods or services.
Based on the goals defined by the customer, it is offered the development of a:
corporate website;
online store;
business card site;
directory site;
landing page;
information portal.
If you already have your own business, then you probably know your target audience (potential customers) and competitors quite well. In order for the developers to create a resource that will reflect your merits and advantages over competing sites, it is advisable to do the following:
provide the contractor with the information you have about the characteristics of the target audience;
identify and indicate your competitive advantages, business features;
think about the functionality that you want to see as a result (for example, you can specify a site);
allocate a budget for website promotion even before the start of its development (without high-quality promotion, customers on the network will not find you, respectively, there will be no profit).
If you have a large company that is well known and respected, then the visual part of the portal should definitely be made in corporate colors and with a transfer of the logo. Aspiring entrepreneurs and newcomers to e-commerce with a very limited budget can get by with a template solution, and in the case of business scaling, simply redesign the website.
But if you have a large project in which a lot of money is invested, then an individual web design development will help it pay off faster. Such a visual will take into account the key features of the business, the characteristics of the target audience and the dependence of purchasing activity on the color scheme.
Still have questions on the topic? Contact the Studio Webmaster specialists and get a free qualified consultation. We have been professionally engaged in web development for more than 10 years, we have over 50 talented employees and we know all the details of the process.
