Creating websites would be easy and simple, if not for the technical side of the issue. Target audience analysis, development of a design concept, programming, testing, customization - these are just the main stages of creating a portal. But you still need to write unique and search engine-optimized texts, activate promotion channels (SEO, SMM, contextual advertising, etc.) and systematically update the information provided.
Therefore, everyone who wants to can not develop Internet portals, there are certain technical conventions, which cannot be not followed. But you, as the initiator of the site creation, do your bit and lead the whole process, expressing your opinion and preferences. And first you need to decide on the goal.