Copywriting – what is it? Well, this is an activity of creating unique texts for advertising and presentation purposes for websites, social networks, Internet blogs and email newsletters. At the same time, rewriting allows to rewrite the finished source material, saving the main idea but necessarily changing the form. The bottom line of the source remains but is conveyed in other words.
Therefore, the first option involves writing completely original opinion pieces. After all, a professional easily does this, using his readability and erudition, professional skills and personal experience. Of course, in this case, no one forbids the use of third-party sources. However, the stated facts must be radically unique, changing almost beyond recognition.
And the second option includes the need to re-change existing publications. It's kind of a variation on a theme. Copywriting, being a very effective way to SEO promote an Internet resource, is always more expensive. But, on the other hand, less time and effort is spent on the rewriting, as well as such work is paid lower. In addition, the latter is easily detected by the algorithms of search engines. Although it is not so easy to draw an exact line between the two terms.
What else is necessary to know about copywriting? This creative activity is invariably distinguished by the originality of the approach and the distinct logic of the presentation. An article in which there are a lot of authors' thoughts can be signed with the initials of the copywriter. This is unrealistic in the case of a rewriter, who does not supplement the facts, does not change the meaning of the primary source and does not add his remarks and personal thoughts. The main methods of rewriting should be called the division of a complex sentence, the selection of synonyms, the transfer of words, the removal and addition of individual phrases. While the techniques of copywriters include a more creative approach.