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Development of an online watch store

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Stages of development of an online watch store

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Creating an online watch store

7 minutes

01.11.2022

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Goals of creating an online watch store

For 2022, online trading is steadily growing. Now, for every entrepreneur, the main priority is to promote their product on the Internet, because e–commerce is a large market share. The owner of the watch company also understood this, so he made an order with us to create an online store. We want to tell you about the work process and our results.

Below we will describe the goals that we set before starting work:

Create a multi-level catalog for convenient sorting of goods by various characteristics.
The main page is the “face” of the website, so we had to focus on it, as well as attract the user's attention to the most profitable, interesting and popular offers.
Think over convenient navigation so that the customer does not get lost in a large number of products, can quickly find the page of interest and place an order.

The reason for going online: Selling watches is a profitable business, since watches are not only a stylish accessory, but also a convenient device, if we are talking about smart watches. Creating an online store is a convenient and reliable way to increase sales and revenue.

Results achieved

+64%

online orders for the first three months of the site

+3%

expanding market share

+569

positive reviews about the products already 3 months after the launch of the site

+1496

unique visits for 2 months of the resource

The structure of the online watch store

An online store almost always implies a large number of product pages, as well as various classifications by manufacturer, color, material, type, and so on. That is why an online store requires a very careful approach to its structure in order to assemble everything so that any user can intuitively understand where, what to choose and how to place an order. We decided to split the site into the following pages:

Main.
Watch.
Interior clock.
Brands.
Popular products.
Delivery and payment.
Guarantee.

Must-have functions

The main page.

Here we demonstrate the most profitable offers with the help of a banner, below which there is a block with the most popular brands and sales leaders.

Classification of watches.

At the top of the main page there is a menu in which the watches are divided into wrist and interior, as well as a page “brands” with classification only by manufacturer.

Mailing.

Each user can subscribe to the newsletter by specifying their e-mail. Then he will receive by e-mail up-to-date information about current promotions, new products, changes in the terms of cooperation, payment and delivery.

Catalog.

An ordered list of products that can be sorted by price, novelty and alphabet.

Wrist or interior?

Wristwatches are classified by type (for example, men's, women's), country of manufacture, brands and type of case. Interior are divided into wall, floor, table with various subcategories, such as mechanical, with a cuckoo, with a fight or electronic.

Selection of watches.

We have created a bot that will be able to find a suitable watch for a variety of characteristics, such as the color and material of the belt, the shape of the case and even the marks on the dial.

Product image.

Each product is accompanied by a high-quality image on which you can see all the necessary details.

Product page.

On each page that presents the watch, you can see the full name, price, as well as several photos.

Delivery.

On each product card, it was possible to place an order with home delivery or pickup from the store.

Stages of development of an online watch store

Shall we talk?

Discussing all expectations and requirements with the client is the right way to create an accurate TOR. Therefore, before starting work, we hold a conversation with the customer about the future site.

Designing layouts.

Designers are the first to start work, who think over the appearance and structure of the site, after which the client must make edits if necessary and approve the option they like.

We make up for everything!

According to the ready-made layouts, the layout designers must create and adapt the site for various types of devices.

Adding a convenient admin panel.

The next step is for programmers to implement a CMS system into a new website.

Why is it empty?

The finished site needs to be filled with content, which then needs to be optimized. This is done by copywriters and SEO specialists.

Conducting tests.

When everything is ready, we need to check all the functions for operability and the presence of bugs. When we are sure that there are no problems, we transfer the site to hosting.

Advantages of cooperation with Studio Webmaster

Our team is professionals in their field, we have created a large number of sites, many of which are online stores. We know exactly how to make an online watch store so that it makes a profit. Studio Webmaster company is:

Honesty. We always do all the work according to the conditions set in the contract, our customers always feel confident, because they can rely on us.
Responsiveness. Any wishes of the client will be taken into account in the course of work. For us, the main criterion for a good result in cooperation is a satisfied customer.
A wide range of services. In addition to creating websites, we provide other services that can expand your capabilities, such as promotion or creation of mobile applications.
Convenience. For comfortable site management, we introduce an admin panel into it, which will allow you to master it without special skills.

Order the creation of an online watch store, sell goods in the online space together with the Studio Webmaster team!

Advantages of cooperation with Studio Webmaster

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Date of publication: 01.11.2022

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Author

Dmitri Chitoroga

Leader of SEO department. In Studio Webmaster I work since 2018. More than 6 years in SEO. I like analyzing people and what is happening in the world, also to follow the progress of something. Video games help me to relax. The most favorite one — Half-Life 2. But, this is not old school this is the classic of science fiction genre :)

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