XOXO is a store specializing in women's clothing. The store offers to the beautiful ladies a very wide range of clothes for all occasions. In addition, XOXO offers good quality at affordable prices. For this store, we had to develop a logo design that would match its style. As a result, we chose a bright, eye-catching color. To make this color look harmonious and holistic, we used a pastel shade from the same color scheme. With this combination, we have achieved a good color balance. To support and reinforce the basic idea, we used a familiar wardrobe attribute.