Brandbook development. Developing a brand in Moldova
CORPORATE IDENTITY DESIGN
Corporate identity design
— is the main tool of marketing campaign of your business. Creating of corporate identity combines the visual and informational components of the brand.
In its development may include the creation of individual fonts, graphics and colors that will ensure the unity of all components of the brand. It can be: promotional products, documentation, uniforms and even the interior of the all indoor spaces.
GIVES US THE CORPORATE IDENTITY DESIGN
Much less outlays is required to bring a product to market.
Achieves more effective advertising campaign.
Creates a team spirit in the company and facilitate internal policy of the company.
Corporate identity continues to make its influence in the development of the brand without investing additional funds.
WHAT CAN BE INCLUDED IN A CORPORATE IDENTITY DEVELOPMENT?
The task of branding is to create and position an unique "face" of the company and its products or services. The final result should be the brand with the external form, maximized for the target consumer and that meets all the expectations of the customers. Branding can work on developing a new brand from zero, and also for modifications on the existing brand.
Identity can also be called a corporate style. It is based on the visual components of the brand, and its main objective is to maximize the recognizability of the brand itself. Also it has the purpose to combine all the components of the company and to create a sense of integrity. The identity includes all the visual components of the brand.
Guidebook is not particularly large in volume of work. However, it can include the development of clear standards and rules that describe the construction and further usage of corporate identity in all advertising media. Such standard conditions gives the company an opportunity to control the application of corporate style. Also, it preserves the concept and brand awareness
This is a guide to the use of corporate style, with a list of rules about the meaning of the brand, its mission, and main ideas. This set of rules are followed by the marketers and company executives. Also it contains full description of corporate identity in all advertising media.
STAGES OF CORPORATE IDENTITY DEVELOPMENT :
Development of corporate identity design starts with collecting all the necessary analytical information. It should reflect the specifics and peculiarities of the company, offered services and products. Analytical information should include the features of competitors. All these data help in creating the right image.
Analytical information compilation
Development of idea
The idea is the basis of any work on the development of corporate identity. At this stage, we assign the name of the product (if it does not already exist). The slogan and ideological direction are also thought out on this stage. After all these details, we proceed to the next stage.
Designer defines all the visual components of the brand: color palette, fonts, graphic images, etc. Created the first sketches.
Definition of visual component
This stage is considered to be one of the most important, because the logo will be presented on all components of the brand. Creating the logo designer must consider that it should stay relevant for many years.
Designers are based on designed logo and create any additional elements, combining it with color palette and graphic elements created earlier. Traditionally for corporate identity development using business cards, folders, catalogues, flyers, other promotional products, all the specifics and peculiarities of the company.
Creation the elements of corporate identity
This is the standard stages of corporate identity development, but it is not constant, as each project is unique and requires an appropriate approach.
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