Today, probably every user of the World Wide Web knows what is the banner. Of course, banner is a graphical advertising creation. The first banner appeared on the streets, but then it was commoly used in Internet. Usually web banners are representing a special picture. The purpose of web banners is the same as of the street banners - to attract the attention of visitors and make them to click on special place of advertign plot. And if you will look closely, you can note that there is almost no page in the Internet, where are not usewd banner ads. This fact suggests that this type of attraction does really work.
Today, banner advertising is one of the most popular and effective types of advertising. And that point of view had been proveв for many timed by leading experts in the field of marketing.
WHAT IS A BANNER?
Name and slogan
Text: address, phone, etc.
Illustration showing the essence of advertising
Additional text or ad
One of the first banners appeared in the nineties, and for many years has been improved, however without losing its popularity.
THERE ARE FOLLOWING TYPES OF BANNERS:
JPG banner is a static image in JPG format. Its disadvantage is that it weighs a lot and is not particularly effective.
GIF banner is a static image but in the different format that weighs significantly less. Animated banner in this format will weigh very much.
Flash banner is the latest generation of banners. They are the most effective, as when they are created, you can implement any design ideas.
FUNCTION OF BANNER
Arouse the interest of potential client
Force to enter the website
Force to make a purchase
Achieve brand awareness of the company
Improve the perception of company image
SIZES OF BANNERS
ORDER A BANNER
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