UI/UX website design — is the development of such user interfaces, where the convenience of interacting with the presented information plays no less role than the appearance. Its purpose is to help the visitor quickly and easily perform the desired action on the portal (placing an order, subscribing, buying, searching for goods / services) through the interface.
What is UX?
UX literally translates to “user experience”. This is a kind of impression that the visitor gets when interacting with the interface. Did they manage to find what they were looking for? If so, how fast? It is from this point of view that the UX design is assessed.
What is UI?
UI stands for user interface. These are mostly physical properties that the designer endows it with: colors, button sizes, fonts, the location of the text, images, etc.