Each of us could see the ordinary web advertising while using Google or Yahoo search engines. Of course, advertising is one of the most used ways for promotion of websites, products or services. You may think the web advertising is represented only by ads in search engines. But, in real you may notice lots of advertising modules in different social networks.
Advertising in VKontakte social network is currently the most popular method of increasing the sales, as well as the best method of promotion for companies and its product. Advertising VKontakte is the same good for promotion of external sites as well as for various groups and publics.
THERE ARE LOTS OF POSSIBILITIES TO PROMOTE ANYTHING IN VKONTAKTE::
Targeted advertising is textual, media and multimedia announcements that can give you opportunity to convey an advertising message to those who are interested in it.
Banner advertising is used for attracting new clients. Interesting attractive banners are able to bring you more clients and interested visitors who are ready right now to learn your commercial offer. Usually banners may play 2 significant roles: incensement of company image and selling of goods and services.
Planting in groups with target audience is another kind of advertising. It is used for publishing (planting) promo-posts in groups of required subjects to alert and inform users of these groups about a new product, brand or service. The post appears in feed of each group member, as well as at those who just visited this website. Often the post may contain a link to another group or website.
Advertising publications - this format fits well in the news feed the social network and allows you to convey information to specific target audience.
Promotion of groups via opinion leaders is another one type for more effective promotion. Usually buyers and Internet users make their choice based not on advertising but on the opinions of influential people. In this regard, there is no need to explore a large audience because you just need to make sufficient analyzing of opinion of influential people. In other words, it is necessary to involve opinion of leaders in chosen area and the broad target audience will follow you.
ADVANTAJES OF ADVERTISING IN VKONTAKTE:
- Interaction with client right here and now
- Wide coverage of target audience
- Increase in sales and awareness of brand
- Increasing of traffic for Internet resources
- Opportunity to observe the progress of campaign at each of its stages
THE COSTS FOR ADVERTISING IN VKONTAKTE NETWORK
The cost of advertising will not seem so high because it will be shown exclusively to Your target audience.
THE STAGES OF ADVERTISING CAMPAIGN IN VKONTAKTE:
Development of media plan
Creation of unique texts and creative images
Launch of advertising campaign
Constant monitoring of running campaigns
Adjustment of advertisings for better efficiency (if it is necessary)
Periodic reporting of advertising campaigns
WHY IT SHOULD BE WE?
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