Promotion of online stores or how to promote an online market

Online stores appear every day, but only few of them manage to succeed. The success of the store can be affected not only by the quality of product but by its appropriate promotion in search engines also. And here comes the question - How to promote online store? What methods will produce the desired effect? In this article You will find a list of recommendations about how to promote an online store.

PROMOTION OF ONLINE STORE BY SCHEME:

AGREEMENT
ACTION
RESULT
Professional promotion of online store will contribute to the rapid increase of calls and requests. All of them will be regularly made by the clients directly from your website. Our team experienced specialists is able to produce effective integrated work for a stable increase in traffic from the search engines for your targeted queries.
After analyzing the main parameters of promotion our SEO experts of Studio Webmaster will provide a list of recommendations to further increase of visitors.

1. MAKE A CORRECT ROBOTS.TXT

Thanks to robots.txt the owners of online stores can solve the following tasks: - Prevent indexing by search engines of website administrative panel. Block the indexing of user accounts anв prevent indexing of category pages and other sections where you may receive duplicate content.
robots.txt

2. USE MICRODATA MARKUP ON ITEMS PAGES

You can specify the microdata:
-Rating or review
-Prices
-Producer
microdata

3. USE META-TAGS DESCRIPTION

Is used by search engines for creation of short page description in the results list. Description of pages should clearly describe to user about what can be found by clicking the link. The description length must be no more than 135 characters.
description

4. USE TOOLS FOR WEBMASTERS (GOOGLE, YANDEX)

Resolve lots of hard tasks using panel of tools: - Take massages about errors occurred. For example: if there is no acces to the site, problems with site map and so on. Watch the number of web pages in index and errors in index. Analyze search queries that visitors use on Your website.
веб-мастера

5. ADD REVIEWS ON PRODUCTS PAGES

When buying a product, the user will want to know opinion of people who have already made a purchase. Make opportunity to leave reviews on product pages and publish all feedback even it will be negative. And, of course, actively participate in discussions; respond to feedback, giving users and clients as much information as it is possible.
reviews

6. OPTIMIZE PAGE TITLES

Title tag - represents the page title and is one of the most important elements. Title appears in the search engine results as a link on your website and should attract the users attention. Good title increases clickability of the link. Title length should be 512 pixels.
title

7.WRITE GOOD PRODUCTS FOR GOODS

Description for goods may be a key factor that influence on clients choice. Therefore it should be pretty informative and selling. The quality of products description directly affects the promotion of online store. The rate of your online store will be the key factor for more successful promotion in online stores.
Write good products

8. CREATE CORRECT ARCHITECTURE OF WEBSITE

Correct website architecture provides better navigation and more flexible indexation. Searching systems prefer well-structured data and it refers both for website code part and visual content.
architecture of website

9. USE CROSS-SALES AND UPSELLING

-Cross-selling (with this item usually buy) - proposing to purchase a number of additional goods while user is already purchasing anything;
- Upselling (related products) - in such case clients are proposed to buy something better than he already chosen. It may be presented in various products:
-More modern model
-Well-known brand
-Better characteristics
cross-sales

10. SET THE USER FRIENDLY URL

USER FRIENDLY URL - is a very handy tool. Its length should be no more than 100 symbols. Key advantages of URL:
-You may use the key phrases
-You may clearly understand the location of pages
-Correct URL rarely becomes the reason of pages duplicates
-If URL includes key phrases it may improve the frequency of clicks.
friendly url
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