Logo for commercial companies is an irreplaceable part of corporate identity, which contributes to formation of unrivalled image. It is used for recognition of company on the market. Today it becomes impossible to imagine any successful company without its own logo. More than these, logo plays a huge role in creation of the whole image of company, because people will make forewever preferecnes basingly on appearence perseption. Sometimes even a well designed logo can attract customers without any advertising tools.
LIKE ANY OTHER ELEMENT OF CORPORATE STYLE LOGO HAS SHAPE AND TYPES.
LOGOS ARE DIVIDED INTO 4 MAIN TYPES:
Logo for the company
The forms of logo:
IS IT IMPORTANT TO BE IMMEDIATELY CLEAR BY WATCHING THE LOGO WHAT IS YOUR COMPANYS MAIN ACTIVITY?
In order to make a recognizable logo You should follow the following principles:
Logo must be simple to read
It should express the main idea of the company
Elements of logo must be not only beautiful but incongruous
It should be memorable and unobtrusive at the same time
Anyway any logo carries its own character and performs such functions as:
to establish and maintain contact with customers
to convey information about the mission of organization
to report information about product or service
to affect potential customers through the impression
logo is interesting by itself
sends a special message
The main task of any logo is to attract the attention of potential customers or clients. So it should be interesting, enticing, unusual, unique and simple at the same time. It is important to remember that without the logo, you cannot create a really priceful brand. Logo for companies represents its business card. And if You need to create a logo for company, it would be better for You to refer to good specialists. Indeed, in this case a large role plays a creative, innovative approach and ability to think outside the box.
Company without logo is like a company that has no name.
Head of Web design Department
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